Welcome to the pay with purpose movement!
Here you may find the spot survey results pur'ple has gathered between July 1 and 10, 2024 to understand market behavior by sector of activity and prepare an initial forecast of salary increases for 2025, in Portugal. Ready to know the main findings?

Welcome to the pay with purpose movement!
Here you may find the spot survey results pur'ple has gathered between July 1 and 10, 2024 to understand market behavior by sector of activity and prepare an initial forecast of salary increases for 2025, in Portugal. Ready to know the main findings?

Welcome to the pay with purpose movement!
Here you may find the spot survey results pur'ple has gathered between July 1 and 10, 2024 to understand market behavior by sector of activity and prepare an initial forecast of salary increases for 2025, in Portugal. Ready to know the main findings?

98%

98%

of the 110 companies are planning to increase salaries in 2025

of the 110 companies are planning to increase salaries in 2025

4%

is the global average salary increase forecast in Portugal for 2025

is the global average salary increase forecast in Portugal for 2025

4%

is the global average salary increase forecast in Portugal for 2025

however, the planned increase is shy of 2024's increase

however, the planned increase is shy of 2024's increase

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however, the planned increase is shy of 2024's increase

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with individual contributors likely to see the biggest decrease in their raises

with individual contributors likely to see the biggest decrease in their raises

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with individual contributors likely to see the biggest decrease in their raises

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in comparison to 2024, most sectors are planning to lower their salary increases

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in comparison to 2024, most sectors are planning to lower their salary increases

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the healthcare and culture & education sectors are planning to have the highest increases

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the healthcare and culture & education sectors are planning to have the highest increases

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inflation is a major driver for salary increases…

inflation is a major driver for salary increases…

only 2 in 10 companies say salary increases aren't impacted by inflation.

only 2 in 10 companies say salary increases aren't impacted by inflation.

only 2 in 10 companies say salary increases aren't impacted by inflation.

… but it isn't the only one.

… but it isn't the only one.

More than half (58%) of the companies indicate the difficulty in retaining talent is a key driver for salary increases. Difficulty in attracting talent and employee performance (47% each) are also major drivers.

More than half (58%) of the companies indicate the difficulty in retaining talent is a key driver for salary increases. Difficulty in attracting talent and employee performance are also major drivers.

More than half (58%) of the companies indicate the difficulty in retaining talent is a key driver for salary increases. Difficulty in attracting talent and employee performance are also major drivers.

1 in 5

companies differentiate salary based on skills


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5,8%

business performance & process transformation

5,7%

analytics &
data science

5,7%

information
technology

5,6%

production

5,2%

project and program management

5,0%

corporate affairs

4,8%

engineering

4,8%

customer service

4,7%

digital marketing

4,7%

human resources

4,5%

call center

4,2%

logistics / supply chain

4,0%

category management

4,0%

marketing

3,6%

sales

3,5%

health & environment

3,5%

legal

3,3%

research & development

3,3%

finance & accounting

3,2%

administration / support / service

3,0%

product development

2,5%

quality assurance

1,5%

property management

finally, find how the companies are distributed…

finally, find how the companies are distributed…

are you ready to know more from us?

are you ready to know more from us?

pay with purpose is powered by

pay with purpose is powered by

pay with purpose is powered by

we at pur’ple are advisors, purpose-builders, people evolutioners, impact makers for a better world.
we are the core of an ecosystem that exists to build solutions that make you achieve your purpose through people.
we work with individuals, communities, teams and organizations that want to find their true purpose, evolve and have an impact in the world. 
we believe we can help you achieve your purpose.