We are the pay with purpose movement.
Explore the key insights from our 2026 Salary Forecast Survey,
conducted in September 2025.

We are the pay with purpose movement.
Explore the key insights from our 2026 Salary Forecast Survey,
conducted in September 2025.

We are the pay with purpose movement. Explore the key insights from our 2026 Salary Forecast Survey, conducted in September 2025.

3,67%

3,67%

is the expected average salary increase in Portugal, in 2026,

remaining above the projected inflation rate of 2,1%.



is the expected average salary increase in Portugal, in 2026, remaining above the projected inflation rate of 2,1%.


IT, Energy and Capital Goods
lead 2026 pay growth forecasts
Driven by ongoing talent shortages, IT continues to lead, with the strongest increases for Staff & Individual Contributors (5,12%), then Middle Managers (4,90%) and Directors (4,78%).

IT, Energy and Capital Goods lead 2026 pay growth forecasts
Driven by ongoing talent shortages, IT continues to lead, with the strongest increases for Staff & Individual Contributors (5,12%), then Middle Managers (4,90%) and Directors (4,78%).

IT, Energy and Capital Goods lead 2026 pay growth forecasts
Driven by ongoing talent shortages, IT continues to lead, with the strongest increases for Staff & Individual Contributors (5,12%), then Middle Managers (4,90%) and Directors (4,78%).

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smaller companies expect slightly higher increases, around 3,8%

smaller companies expect slightly higher increases, around 3,8%

smaller companies expect slightly higher increases, around 3,8%

performance still sets the pace

performance still sets the pace

performance still sets the pace

Individual performance continues to drive salary decisions (54%), ahead of future potential (31%) and the retention of key talent (26%).

Individual performance continues to drive salary decisions (54%), ahead of future potential (31%) and the retention of key talent (26%).

Individual performance continues to drive salary decisions (54%), ahead of future potential (31%) and the retention of key talent (26%).

competency-based pay decisions rose to 38% in 2025, from 18% in 2024

Production, Engineering, and IT lead projected pay growth.


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competency-based pay decisions rose to 38% in 2025, from 18% in 2024

Production, Engineering, and IT lead projected pay growth.


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competency-based pay decisions rose to 38% in 2025, from 18% in 2024

Production, Engineering, and IT lead projected pay growth.


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4,00%

4,00%

production

3,98%

3,98%

engineering

3,86%

3,86%

information technology

3,69%

3,69%

analytics & data science

3,59%

3,59%

call center

3,58%

3,58%

digital marketing

3,55%

3,55%

finance & accounting

3,47%

3,47%

sales

3,46%

3,46%

quality assurance

3,45%

3,45%

category management

3,43%

3,43%

research & development

3,39%

3,39%

project & program management

3,38%

3,38%

product development

3,33%

3,33%

business performance & processes

3,33%

3,33%

customer service

3,32%

3,32%

human resources

3,30%

3,30%

administration/
support / service

3,22%

3,22%

logistics / suply chain

3,20%

3,20%

health & environment

3,19%

3,19%

property management

3,18%

3,18%

legal

3,09%

3,09%

corporate affairs

3,02%

3,02%

marketing

our participants in this survey

our participants in this survey

our participants in this survey

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pay with purpose is powered by

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we at pur’ple are advisors, purpose-builders, people evolutioners, impact makers for a better world.
we are the core of an ecosystem that exists to build solutions that make you achieve your purpose through people.
we work with individuals, communities, teams and organizations that want to find their true purpose, evolve and have an impact in the world. 
we believe we can help you achieve your purpose.